STOCK PHOTOGRAPHY – BEN KOPILOW
Pros & Cons
Get to shoot what u want
Freedom/lifestyle
No difficult clients to deal with
Patchy income stream / cash flow
Need a good agent – they take 50% of your income
Hard to break into an established agency
Needs constant fresh input.
Risk because investment before income comes in (if it ever does)
LICENCING MODELS
1. $1 down (volume of sales)
2. Royality free (unlimited rights depending on resolution – can use after if u like) $50-$500 – Can sell over & over again.
3. Rights managed – based on usage – HIGH return (negotiate price but can only use once) – less sales
WHAT DOESN’T SELL
Flowers
Landscapes
Abstract art
Phictures of your own kids or pets
WHAT DOES SELL
Specialised unique/niche subjects
Corporate & business shots
Family & lifestyle shots
People, people, people – with model releases
NB Also need property releases for architecture
Also sell a concept eg environmental
KEY WORDS to sell photos for people to find.
DON’T shoot logos.
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