Sunday, October 31, 2010

SNOWGUMS STUDIO – LEONE KEOGH






SNOWGUMS STUDIO – LEONE KEOGH

We visited Leone Keogh’s outdoor studio at Williamsdale. She is an ex-journalist and she says that she likes her photos to tell stories. She does family portraits as well as about 45 weddings per year.

She specialises in ‘heritage’ family portraits so that the photos don’t age. They are set in her farm’s natural environmental to which she has added many extra antique props. Some of the props that we saw were:

A truck

A tractor

Old wooden cart wheel

Several different fences & gates

Little wooden cottage (not old but built in an old fashioned way)

Inside the cottage: many old fashioned toys as well as one corrugated wall.

As well as the old fashioned country style, for those families who keep coming back, she has built a terrace house frontage & on the other side of this another Paris-style house front.

If she takes a photo for instance with the subjects looking through the cottage window, she can control the light. Similarly when she shoots inside the cottage. Outside she always photographs in the shade.

She has a small inside studio in her office area which she often uses for babies.

SOME DETAILS

Leone charges $120 for a sitting fee.

She gets canvas done at Brilliant Prints – good & cheap.

Nulab in Melbourne do her paper prints

Seldex – album company. Also good for matte frames, boxes & envelopes.

http://www.seldex.com.au/

Proselect: computer software for clients to view images. Make a layout for a photo book. Great presentation. Hillary also uses this program – easy & good.


Sunday, October 24, 2010

STOCK PHOTOGRAPHY – BEN KOPILOW

STOCK PHOTOGRAPHY – BEN KOPILOW

Pros & Cons

Get to shoot what u want

Freedom/lifestyle

No difficult clients to deal with

Patchy income stream / cash flow

Need a good agent – they take 50% of your income

Hard to break into an established agency

Needs constant fresh input.

Risk because investment before income comes in (if it ever does)

LICENCING MODELS

1. $1 down (volume of sales)

2. Royality free (unlimited rights depending on resolution – can use after if u like) $50-$500 – Can sell over & over again.

3. Rights managed – based on usage – HIGH return (negotiate price but can only use once) – less sales

WHAT DOESN’T SELL

Flowers

Landscapes

Abstract art

Phictures of your own kids or pets

WHAT DOES SELL

Specialised unique/niche subjects

Corporate & business shots

Family & lifestyle shots

People, people, people – with model releases

NB Also need property releases for architecture

Also sell a concept eg environmental

KEY WORDS to sell photos for people to find.

DON’T shoot logos.