Haley Richardson – Art Photographer
Focus on what fine art is today.
She has developed a PRODUCT that sells
Focuses on art that sells.
She said she wanted to bridge gap between fine art & making money. Noted that weddings make money.
Conc on hi end of market
Afordable fun & quality
For everyone.
SO…think of your photography as A PRODUCT
Style or Genre ( ie weddings or portraits or commercial ehatever)
Write your ideas down.
Her business – PISTACHIO – does 2-3D images (eg lilly in frame sticking out top & bottom)
Think Consumerism
What sells
Can be mass produced.
Think big picture
Egs of successful photographers:
Steve Parish
Peter Lik
Ken Duncan
Anne Geddies
Jasmine Star
Sarah Rose (weddings)
Kicky Kay
Dan Dolerin (www.pithole.com) - toilet paper with George Bust on it.
HOW to look at IDEAS & how to DELIVER
1. Denographic – with marketing materials can borrow ideas from big companies
2. Where to display
3. Networking – blogs, websites
4. Galleries (but ~60% fee) – they do get local write ups though.
5. Promote yourself – blog, blog, blog
6. Self promotion
markets, shopfronts
Web, blog twitter
Local café
7. Start on micro scale
bluetreeartgallery.com
chookook
What Haley did
Started with markets – good, fun
Trade shows – good
Shop owners – not so good. Wanted stuff on assignment
Markets:
Rocks
Paddo
Melbourne
Brisbane
Oztrade
All this opened doors & business grew
Does mass produced stuff but hand signed
Next:
Ark Art – Amimals with attitude – this is another of Haley’s products
Querky
It is manufactured in the Phillapines, so cheaper costs.Plan Longterm
Register as many URLS as you can think of ($25/2 years)
Do Company searches
ABN, GST
How to stay ahead
Database of clients
Stay inspired
How to get out of RUTS?
Books
Journals
Visitr galleries
Lino Prints Hazel Dooney
Set personal projects
Micro goals
Give & get
Reinvent your own brand
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