It encompasses romance, portraits, fashion, architecture, landscapes, photojournalism, products, urban grunge and food. He finds weddings happy, challenging & a photographer needs a variety of photographic skills.
There are 3 types of wedding p’ghers:
1. Shoot & burn - ~$600 for job
2. Middle of the market - ~ $2000 for job
3. Top end - ~ $12,000 for job
He believes that the shoot & burn p’ghers no good; middle of road Ok but need an extra job to support yourself. Best is Top end.
HINT:
BELIEVE IN YOURSELF
Expenses – hidden (don’t quite know what all the numbers mean):
1. Adv/marketing 10,000/50 =$200
2. Camera wear – 150,000/2000 =70-7000/75 =$100
3. Consultation/correspondence time =4@100 = $400
4. Misc Management time =$400 (means that if 8 enquiries & only 4 accept, then need to have a cost for the time for the other 4)
5. Electricity/storage/back-ups/computer wear = $100
6. insurance/liability/ tax/ travel – 10,000/50 =$200
BOTTOM LINE = $1500
So: work SMARTER not harder. – TOP END clientele is best. Have to cost sacrificing weekend. Minimum is $1500 (hidden costs). Ben thinks $5000 should be fee.
He offers 5 packages:
1. $2,500- He gets assistant to do this
2. $3500 - ditto
3. $5700 – with basic album
4 $8500 – MOST PROFITABLE
5. 12,950 – incl negs
NB the last one is just to get people to take the 2nd last one but sometimes the 5th option is taken.
HINTS
Don’t undercharge
Don’t give away negs ‘ copyright
Don’t give away beautiful PROOF book
Don’t rely on the family ordering reprints
TAKE: snakes, sissors, needle & thread; do tie bow ties for blokes; dod some ironing
BELIEVE IN YOURSELF
Look up photographers Yervant (Victoria) & Gary Jones
Albums by: Dream products
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